From buzz to bizz: eHealth innovation Matrix
Sikke Visser, Windesheim, The Netherlands
IT-innovations in Healthcare, Windesheim University of Applied Sciences the Netherlands
Overview
Research context
Solution direction: business model & service innovation approach
Results: eHealth innovation Toolbox (eHix)
An example
Further developement
Research context
“e-health offers many
possibilities for
organizing health in a
different way and is a
necessary aid to ensure
good access to care in
the future”
Research context
Research context
Buzz:
E-Health solutions are a
Business!
promising area…
•for improving efficiency
quality of healthcare
•to cope with increased
Bottleneck:
demand for care and
decreasing workforce
Gap between project en
practice
Questions
• How to bridge this gap?
• Consider eHealth as a service.
• How to design a viable business model?
• How to start thinking about business models early in the project?
Experienced problems & bottlenecks
Service Adoption
Organization
Provided solutions don‟t match
Required collaboration, trust
e-readiness of patients and
and sustainable organisational
care providers
arrangements
Evidence
Finance
Lack of acceptable evidence
Reimbursements and financial
structures not (yet) ready for
Technology
ehealth
Usability, stability, QoS
Innovation process
Regulation
Lack of innovation
Care systems provide adverse
competences
incentives for innovation
Sources: Broens (2007), COGKNOW (2009)
Goal: eHealth Innovation Toolbox
Research goal:
„Develop a eHealth innovation toolbox that supports innovation
projects and practitioners in realizing viable and sustainable eHealth
innovations‟
Research question:
What are relevant dimensions in a framework for a eHealth innovation
Toolbox?
Dimension 1 innovation proces
Go/No go
Go/No go
criteria
criteria
Design and
Pilot phase
Development
•Openness
• Invest in
•Evicende based
•Technology and
resources
medicine
•Usability
•Training facilities
market scan
•Reliable
•Business model
•Start design
•User support
•Needs research
technology
business model
Experimental
Inventory
Implementation
phase
Go/No go
Go/No go
criteria
criteria
Dimension 2 Business Model
BUSINESS MODEL
SERVICE
DOMAIN
Value proposition
Target group
PROVIDER VALUE
e.g. Revenues
TECHNOLOGY
FINANCIAL
DOMAIN
DOMAIN
Functionality
Cost structure
required
Profit potential
CUSTOMER VALUE
e.g. Ease of use,
quality of life, costs
ORGANIZATION
DOMAIN
Structure of value
network
Matrix Model
Innovation process
Inventory
Design &
Experimental
Pilot
Implementation
Development
Service
S1
S2
S3
S4
S5
Technology
T1
T2
T3
T4
T5
Organisation
O1
O2
O3
O4
O5
Finance
F1
F2
F3
F4
F5
Results
• Ehix Toolbox
• Ehix scan
Scan your own innovation
Where are the blind spots
The toolbox functions supplies the appropriate tooling, templates or
instruments
check lists
templates
methods
examples
Best practices
Refferences
DiMove Case
0:00
22:00
smart medicine box, sends
20:00
text message to a server
18:00
16:00
after opening the box
14:00
12:00
10:00
8:00
6:00
4:00
2:00
0:00
info
me
When the medicine box
is not opened on the
correct time the server
sends a reminder by text
message to the person
with epilepsy
Further development
• Smartphone app
• eHix 2.0
• New project
Successful entrepreneurship with eHealth
Developing evidence based approach for eHealth
Thanks for your attention!
S.Visser@windesheim.nl
Timber.Haaker@novay.nl
RA.Menko@windesheim.nl
M.Hettinga@windesheim.nl
Dutch version: www.ehix.nl
Slides: www.ehix.eu